SICKAF is a clothing & apparel company producing iconic clothing, while selling trendy products at a reasonable price. I wanted SICKAF to really stand out in the street and skate culture and to clearly be understood as a clothing establishment. With a focus on e-commerce revenue, I wanted to craft a compelling and memorable experience. My inspiration for designing SICKAF comes from the world of millennials and their use of acronyms for just about everything.
BRANDING / LETTERING / UI & UX / WEB DESIGN